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The property market is incredibly competitive, and in a day and age of immense competition, estate agents must do everything they can to showcase they’re the best in the game. And that’s where video marketing comes in.

These stats highlight how video marketing can provide a high return on investment and significantly boost your business.

Here’s how you can use video marketing to experience similar benefits:

Customer Testimonials

There are few marketing tactics as powerful as customer testimonials. It’s an excellent idea to record short interviews of your satisfied customers at different points of their journey, such as the offer, closing, and a few months later. 

These testimonials help you establish authority and credibility because they don’t look like sales pitches. The key is to ensure these videos come across as unbiased to make sure you’re building trust.

Final Thoughts

There’s a limit to how much you can get done with smartphone videos. To truly set your properties apart, you need professional videography that’ll help market your property business, whether you focus on affordable or luxury properties.

Our expert team at Soft-Focus can help you do just that. Reach out, and let’s market your business like never before. Contact us here for more information


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