Privacy Policy (dated 28.10.2021 and version 2.1)

Soft-Focus Productions Ltd are committed to protecting and respecting your privacy.

This privacy policy explains how we use any personal data we collect about you. This policy explains how you can access your personal data that we hold and how to raise a query or complaint about how we process your personal data. 

The information you need to know about us.

We are Soft-Focus Productions Ltd. A video production company also produces interactive virtual tours, photography and aerial. For the purpose of these services we act as both data controller and a data processor.

Trading styles of Soft-Focus Productions Ltd are:

Our Registered address:
The Georgian House Suite 3, Saltisford, Warwick, Warwickshire, CV34 4TR

VAT REGISTRATION NO: 267285275 | COMPANY NO: 07597019

The Information we collect – how we collect it – how we use it.

This policy is applicable to the processing of personal information at all trading styles of Soft-Focus Productions Ltd. The purpose of this policy is to provide our current, former and potential customers information, products, and Video, photography services. These products photography, and creating cutting edge, immersive 360-degree VR videos and photo tours. This policy is aimed at individuals aged over the age of 18. We collect and use information about people who visit our website or contact us in other ways (as detailed below) this is carried out in accordance with data privacy laws.

Our Legal basis for processing your personal information 

This privacy policy will explain how we may use the information that we obtain and how you can access the information being processed or retained. We make every effort to ensure that personal data is only used where consent is obtained in line with EU law. At the point of us requesting consent we will provide you with confirmation of the use of the data in connection with the consent request. You would therefore consent, or we would use your data on one of the following basis: 

  • Personal consented to the use of your data
    • Consent to enter into a contract with you
    • Consent need to use it to comply with our legal obligations
    • The use is necessary for us to protect your vital interests
    • We need to use it to perform a task in the public interest
  • we use it to achieve a legitimate interest, and our reasons for using it outweigh any prejudice to your data protection rights

Generally, we will process data on the basis of personal, contractual consent, or legitimate interest. You may withdraw your consent at any time at info@ 

Further details are provided below. If we are processing on the basis of our need to achieve a legitimate interest, the nature of that interest is confirmed below.

What information do we collect?

If you use our enquiry form

We collect information via our enquiry forms, we collect your name, email address and telephone number and your contact email address. In some circumstances, we collect business data that may be considered to be personal data such as the name of your business and the type or legal status of your business. We need to collect this for the legitimate business purpose of processing your enquiry (we collect both email and telephone contact details in case we cannot reach you using one of these).

The form automatically creates a digital file for you in our Customer Relationship Manager (CRM) software. The digital file is stored indefinitely. We may use the data to contact you in the future where we have a legitimate interest in doing so. you may ask for it to be deleted in accordance with your rights which are confirmed in the Information Access section below which describes how you can manage your personal information.

If you email us 

Any email sent to us, including any attachments may be monitored by us for cybersecurity reasons. Email blocking software may also be used. Soft-Focus Productions Ltd has a legitimate business interest in using your email address, and any personal data included in your message, to resolve or respond to any issues raised. Your email will be handled in line with our policies, depending on the nature of your inquiry.

We use our customer relationship platform to process all inbound emails, all outbound emails are sent through our email exchange at Google Mail. Google stores emails in the EEA and sometimes the US. If the data is stored in the US it is done so under the EU-US privacy shield framework (which provides protection for an individual’s personal data when it is transferred from the EU to the US). The data is stored indefinitely. 

Emails sent to named individuals within Soft-Focus Productions Ltd will be stored on our systems indefinitely for the legitimate business purpose of resolving your enquiry and then checking how enquiries have been dealt with, but will not be processed for any other purposes. 

If you visit our website
Soft-Focus Productions Ltd  website

Our trading style (as listed above) use a third-party service, Google Analytics, to collect standard internet log information (your IP address, browser, and type of device) and details of visitor behaviour patterns (where you joined our site from, the path you take through our site and where you leave). We do this for the legitimate business purpose of monitoring the number of visitors to the various parts of the site and engagement levels, which in turn enables us to make improvements. This information is only processed in a way that does not identify anyone. We do not make and do not allow Google to make, any attempt to find out the identities of those visiting our website.

Soft-Focus Productions Ltd also uses cookies on its websites. This Privacy Policy does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.

Product quotations from our website

Soft-Focus Productions Ltd or any of our Trading Styles may generate product pricing information, repayment terms and policy details upon request of a website form or from a direct marketing contact.

The legal basis for contacting you will be under either personal consent or legitimate interests depending on the nature of how we first received your inquiry or personal data. This means that Soft-Focus Productions Ltd may use your personal data that we have collected according to this Privacy Policy to tell you about Soft-Focus Productions Ltd services and offers. A second copy of the original quotation may be sent 14 days after the communication if no contact is made with the data subject. This will reconfirm the information submitted, the full details of the quotation and the expiry date of the quotation. 

Whenever we collect your personal data, you have the right to amend or object to receiving these direct marketing communications at any time, by doing one of the following.

email us at info@ and we will amend your preference for you;

Unsubscribe where provided on communications that we send you or when you take out a policy with us;

Write   to   us   at   Soft-Focus Productions Ltd, The Georgian House Suite 3, Saltisford,  Warwick, CV34 4TR

If you join our mailing lists 

If you use our mailing lists, we will collect your name and email address if you provide this and any other personal information that you volunteer to us. This is used for the legitimate business purpose of providing the information you have requested.

The form automatically creates a digital file for you in our Customer Relationship Manager (CRM) software. The digital file is stored for a period of up to six months from the last email sent to you from our mailing lists. 

How we share your data with our third-party suppliers

  • Google email for our email services
  • Ionos who provide website hosting
  • Google Mail who provide our office & email system hosting
  • (analytics) who prove website tracking and statistical services

In all cases, the servers where your personal data is stored and processed are located in the European Economic Area.

Sharing your data with 3rd parties

We employ other companies and individuals to perform functions on your behalf.  

The third-party service providers may have access to the personal information required to perform their functions, but they will not use it for any other purpose and must process the personal information in accordance with this privacy notice and as permitted by applicable data protection laws.

Should you register for any Soft-Focus Productions Ltd event or download any 3rd party content, we may pass your contact information to 3rd parties who either a) are partners of the event in question or b) are providers of the content you have downloaded. In the process of registering for an event or accessing content, you will be reminded of the fact that your data will be shared with named 3rd parties and specific consent will be requested.

What we do with your information 

We use your personal information to send you an email or communicate by text or telephone to communicate the product, service or report that you have requested

If you opt-in (Affirmative action) to join one of our mailing lists, we will use your personal data to operate your subscription to the mailing list you have chosen to join.

We will retain your personal data for up to six months after the last email sent to you from our mailing lists

How long do we keep your data for?

We keep your personal information in line with our data retention policy dependant on the medium by which the data was provided, the details for each is mentioned above. This means that we will remove data that have been collected directly from you from our systems if we haven’t had any direct contact with you in line with the stated period. (this period typifies the maximum length of time that a contract could be in negotiation with us).

For data provided to us by our clients, we are governed by their data retention rules as specified in their privacy notices.

In certain circumstances, we have a statutory obligation to keep your personal information for a set period of time for example financial information (normally 6-7 years) for financial auditing purposes

Links to other websites

We link our website directly to other sites. This privacy notice does not cover the links within our site linking to other websites and organisations. We encourage you to read the privacy statements on the other websites you visit.

Sale of business

In the event that this business is sold or integrated with another business, your details may be disclosed to our advisers and any prospective purchasers’ advisers and will be passed on to the new owners of the business. It is therefore intended that any consents were given above or on the relevant pages will benefit any purchaser of our business.

Your use of our services

Please be sure you are aware of these policy terms while you use our site. should our terms change these will be shown on this page, and we may place notices on other pages of the website, so that you may be aware of the information we collect and how we use it at all times.

Access: Under data privacy laws, you have right to request access to your personal data.

How to keep your personal information up-to-date

It’s important for both you and us that your personal information is correct. If you believe this not to be the case and you are registered on this website, then email us at and update your details, we will contact you to verify your identity.

How you can find out about the information we hold about you

You have the right to request a copy of the information that we hold about you.

If you would like a copy of some or all of your personal information, please email or write to us using the contact details in this policy.

We will get in contact to verify your identity and If we do hold information about you we will: give you a description of it

  • tell you why we are holding it
  • tell you who it could be shared with
  • let you have a concise and clear copy of the information

Our legal basis for processing your personal information

The basis of our processing will be under the basis of “Personal consent”, “contractual obligation” or “Legitimate Business Interest” depending on the consent requested or service for which you have requested that we are holding your data for. In simpler words, we need and use your personal information for providing the services you have requested or have contracted with us.

However, when we are communicating with you regarding products and services you may be interested in receiving from us or our clients in the future our basis for processing is our legitimate interest. As we are communicating with you in the context of your motoring product needs and not in relation to your private life we believe this to be reasonable and fair behaviour in the context of our audience. Of course, you will always have the opportunity to object as detailed below.

Is your data used for any automated decision making?

We do not process personal data for the purpose of automated decision making. 

Will your information be transferred outside the European Union?

From time to time our suppliers may store and process your data in the United States.

When this occurs, your personal data is safeguarded by our policy of using suppliers who hold a current Privacy Shield certification for their US- based operations

Data Security 

We employ a number of organisational and technical measures to protect the personal data that we hold. We have physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. 

Our security procedures mean, that occasionally we may request proof of identity before we disclose any personal information to you. We review and amend these practices regularly to ensure we meet our data protection obligations.

Job Applicants, Current and former employees

The legal basis for processing employee data will be either contract, legal obligation or legitimate interests depending on the type of processing. For example, the legal obligation will be the lawful basis where we are required to process data and disclose employee salary details to the HMRC. The contract legal basis will be where we process employee data for the contract of their employment and legitimate interests is used where for example we monitor our sales staff for competency and to see if there is a training need required.

When an individual applies to work at Soft-Focus Productions Ltd, we will only use the information they supply to us to assess their suitability for the role they have applied for. This information is used to process their application and to monitor recruitment statistics.

We do sometimes use a third-party Recruitment Agency for some of our recruitment activities. Third-Party Recruitment Agencies privacy policies should be reviewed independently from this policy.

The minimal amount of personal information about unsuccessful candidates will be held for six months after the recruitment exercise has been completed, it will then be destroyed

Where we want to disclose information to a third party, for example where we want to take up a reference, we will obtain permission from the applicant beforehand, this information will then be held in the employee’s file.

Once a person has taken up employment with Soft – Focus Presentations Ltd, we will compile an employee file relating to their employment, this will be retained by us for the duration of your employment plus 6 years following the end of your employment and then destroyed securely. 

We will need to share some of their data with other organisations only as required for their employment such as for the right to work, tax, payroll, and pension administration purposes.

This information will be kept securely and will only be used for purposes directly relevant to that person’s employment.

Asking us to suppress or remove your personal information

Should you wish to not receive information from us in future then you can quickly action this by clicking the unsubscribe link you will find on our marketing e-mails or by sending your details to and we will quickly suppress your data.

Should you further wish for us to remove your information entirely (and assuming we have no other obligation to keep it) then please let us know and we will do this – but we would encourage you to let us use it for suppression purposes only.

Alternatively, you can write to us at: 

Data Protection Officer

Soft-Focus Productions Ltd 

The Georgian House Suite 3,




CV34 4TR

What to do if you have a complaint

Soft-Focus Productions Ltd tries to meet the highest standards when collecting and using personal information. For this reason, we take any complaints very seriously. We encourage you to bring make suggestions on how we might improve our processes and procedures and will immediately review matters that you may consider to be misleading, unfair or inappropriate.

If you have a complaint, please contact our Data Protection Officer at info@ who will deal with your request promptly.

Or write to the data protection officer at the address above.

Please address your correspondence to Beckie Sanchez who is the company data, protection officer.

If you are still not satisfied with the way your complaint was handled, you can refer your complaint to UK Information Commissioner’s Office.

Or write to: ICO, Wycliffe  House, Water  Lane,  Wilmslow,  Cheshire, SK9 5AF.

*  Our privacy policy which describes our services and the details of our processes and suppliers may be changed without notice, and consequently the details may change at any time in the future. You should visit this page regularly to check for changes