As Micheldever Group continued to raise the bar for excellence in their field, they recognised the profound impact that captivating imagery could have on their brand presence. In their quest to disseminate their comprehensive tyre offerings and introduce cutting-edge products to the market, they entrusted us with a pivotal mission: to capture high-quality images of their diverse range of tyres for promotional materials.

This task came with its unique set of challenges, particularly as some of the tyres were entirely new to the market, devoid of any prior visual representation. The imagery we produced needed to be nothing short of exceptional to meet the lofty branding expectations and engage the broad, discerning audience that spans the nation.

To ensure we met these standards, we established a fully equipped pop-up studio at our client’s site, affording us the flexibility to seamlessly swap in tyres as required. During the meticulous photoshoot, our team’s expertise shone through as we employed a range of techniques. For certain brands, we executed full 360-degree product spins on our custom-made product photography spinner, allowing viewers to appreciate every facet of the tyres. Others were captured through standard photography at various angles, ensuring that the intricate details of the diverse treads were impeccably highlighted.