Bramwell, Nottingham Care Home – Case Study

Residential care home living photography

Bramwell is a 93 bedroom residential care home home situated on a quiet estate between the villages of Bramcote and Chilwell, in the Borough of Broxstowe in Nottingham, Nottinghamshire. This spacious care home provides expert residential care and great facilities for older people, including those living with dementia. Bramwell offers 24 hour expert residential care, specialises in dementia care and can provide short stay care and respite care for those requiring a short term care option in the area Nottingham.

The brief was to capture a varied portfolio of homely lifestyle shots and engaging property photography that showcase residents in their luxury, caring environment with compassionate carers and activity co-ordinators at work, for the clients’ website and current marketing platforms. It was important to show the residents in a relaxed comfortable setting with staff, and to beautifully highlight the range of activities available and the outstanding quality of living that the care home can provide its residents. 

The brief was to capture a varied portfolio of lifestyle shots and property photography that showcase residents in their luxury environment and staff at work, for the client website and current marketing platforms. It was important to show the residents in a relaxed, happy state with staff, and to beautifully highlight the range of activities available and the outstanding quality of living that the care home can offer its residents. 

In this particular case study it was essential that our photographer could say that he was vaccinated against Covid19, which provided the client with that extra level of confidence. We understand that the safety and welfare of residents is top priority especially when working with elderly and the vulnerable, which is why we will do our best to fit in with your day and will very much be there to capture the authenticity of the care home in a considered, thoughtful manner. 

Our photographer is expert at capturing moments that are unguarded and natural in an un-intrusive way and with over ten years experience, is also flexible enough to be guided by the client in areas that might need particular attention. For example showcasing residents taking part in daily activities such as flower arranging, painting and gardening. 

Creating a unique story with pictures is what we love to do. Having a portfolio of engaging, photography that helps you to sell your care home story is what will attract potential new residents and their families to your website, which will result in increased enquiries and potential new residents. 

Our expert team at Soft-Focus can help you do just that. Reach out, and let’s market your business like never before. Contact us here for more information

ENGAGING RESIDENTIAL CARE HOME PHOTOGRAPHY

Project details

Lifestyle photography for print and web marketing use

Client

Runwood Homes, Senior Living

Services

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