About us
Founded in 2011, Soft-Focus Productions brings together a diverse range of skills to deliver high-quality productions tailored to meet our clients’ needs. Our in-house team handles every aspect of the production process, from filming and editing to marketing and project management. This allows us to maintain creative control and ensure consistency throughout every project.
When needed, we also collaborate with a select group of trusted freelancers, chosen for their expertise, to enhance our capabilities. Whether working with our core team or our extended network, we are committed to delivering exceptional results every time.
Our core values of positivity and honesty guide everything we do. We believe in fostering open communication and maintaining a solution-focused mindset, ensuring smooth collaboration and outstanding outcomes for our clients.
Our Team
Our team is small but experts in each area. We also work with a whole bunch of other super creatives so we’ll also know someone that can help with your proect!

Edward
Director
Edward brings a wealth of experience in corporate video production, always staying ahead of trends and ensuring creative solutions that perfectly meet clients’ briefs. With an expert eye for what works, he’s passionate about delivering top-quality results. His continual investment in the latest equipment guarantees we’re using the most advanced technology—though we all know his love for new tech plays a part too!

Beckie
Project Manager
Beckie is the driving force behind our production company, ensuring everything runs smoothly from start to finish. With expertise in project management, she oversees photo and video shoots, coordinates teams, and keeps the administration seamless. Beckie also plays a key role in business development and uses her marketing experience to help clients achieve the best results on their projects. And yes, she occasionally nudges Edward—but only to keep everything on track!
What our customers say "about us"
EXCELLENT Based on 34 reviews Spinaclean Official Home of skyVacTM08/07/2024Trustindex verifies that the original source of the review is Google. We recently used Soft Focus for the first time to produce a video. Our products can be complex and technical and Edd was great at helping us highlight key features and USPs and came up with ideas that wouldn't have occurred to us. Absolutely faultless. Really helpful and knowledgeable, as well as patient with our changes. We're already planning our next project with them. Table Art Ltd15/04/2024Trustindex verifies that the original source of the review is Google. We have worked wth Soft-Focus for many years now and always recieve a great service. Edd and the team are always very helpful with content ideas and the final results are always spot on! Swanton Care14/03/2024Trustindex verifies that the original source of the review is Google. Both Beckie and Edd have been both professional and accommodating over the last 2 years of working with them for both home photography, ‘action shots’ of the people we support and 360 virtual tours. They supported us to have fantastic photographs of all of our care homes across the UK, Wales and Scotland, nothing is ever too much. They have understood the challenges we face, in particular homes where the people we support may have challenging behaviours, and worked with us to ensure the photos have still been taken and with little disruption to the home. We will continue to work with Soft Focus for new acquisitions and 360 virtual tours moving forward. Thanks Both! Olivia Routledge17/01/2024Trustindex verifies that the original source of the review is Google. I appointed Edward to create some CGI images of rooms with various wallpaper backgrounds and I have to say I'm extremely impressed with the quality of work produced. Edward was very communicative, polite and professional and he took the time at briefing stage to understand exactly what I wanted, creating some mood boards to ensure we were both on the same page. I'd recommend the team at Soft-Focus for anyone with a similar project! Gemma Marshall24/08/2022Trustindex verifies that the original source of the review is Google. Highly recommend. Worked with Edd and Beckie on the production of 2 videos and an online vurtal tour of our National Hub in Ryton and the outcome was superb and the feedback recieved was outstanding. Such a delight to work with, understood the breif really well and were on hand to support througout. Ellie Edgington27/07/2022Trustindex verifies that the original source of the review is Google. I’ve been working with Beckie and Edd now for about 6 months on various projects. They are probably the most accommodating agency I’ve worked with, not to mention the fabulous videos and photography they’ve produced. A dream of an agency to work with and their output is exceptional. Deene Park10/06/2022Trustindex verifies that the original source of the review is Google. The team were so helpful and and great to work with. They listened to what we wanted and created the perfect 360 tour for our venue with a very quick turnaround. We will 100% be using them again very soon for our next virtual tours. MAISON Estates Coventry25/05/2021Trustindex verifies that the original source of the review is Google. Reliable, personable and provide great quality in what they do. Thomas Morgan24/03/2021Trustindex verifies that the original source of the review is Google. We hired Soft-Focus to create some 360 degree virtual tours of some of our new build show homes. The quality of the photos was very good and helped show off the high build standard of our homes. They have been great for allowing people to view our homes when they are unable to come directly. Edd and Becky have been extremely helpful, getting back to me quickly and the turn around time of the work has been excellent, too. The whole experience has been so good that I have booked them in for more 360s and videos already! Maxine Thompson11/02/2021Trustindex verifies that the original source of the review is Google. Loved working with the team as Soft Focus Productions. Excellent communication and speedy, good quality work. Will definitely be using their services again