About Soft-Focus Productions
Launched in 2011 and based in Warwick, Soft-Focus Productions creates video and photo content that supports marketing strategies and business goals. We specialise in case studies, testimonials, interviews, and digital assets for websites, social media, and PR. Edd leads videography, editing, and creative direction onsite, while Beckie focuses on strategy and project management. With a central UK location and our Warwick studio for meetings and final edits, we work across the country, guided by honesty, transparency, and a solution-focused approach, building long-standing client relationships along the way. When projects require additional capacity, we collaborate with carefully selected freelance specialists to scale seamlessly while maintaining the same high standards.
Our Team
Edward
Director
Edward brings a wealth of experience in corporate video production, always staying ahead of trends and ensuring creative solutions that perfectly meet clients’ briefs. With an expert eye for what works, he’s passionate about delivering top-quality results. His continual investment in the latest equipment guarantees we’re using the most advanced technology—though we all know his love for new tech plays a part too!
Beckie
Project Manager
Beckie is the driving force behind our production company, ensuring everything runs smoothly from start to finish. With expertise in project management, she oversees photo and video shoots, coordinates teams, and keeps the administration seamless. Beckie also plays a key role in business development and uses her marketing experience to help clients achieve the best results on their projects.