About Us.
Experienced. Creative.
Established in 2011, Soft-Focus brings together a diverse range of skills to meet our client’s needs.
We produce video, photography, and 360° virtual tours for businesses across the UK — content that supports a sales pitch, fills an event venue, builds trust with a new audience, or gives a recruitment campaign the edge it needs.
Who We Work With.
Our clients are as varied as the projects we take on.
We’ve filmed brand videos on factory floors and construction sites, captured case study interviews at corporate headquarters, built virtual tours across multi-site care groups, and shot product photography for manufacturers supplying national retailers.
Across the Midlands and across the UK, we work with property developers, healthcare providers, hospitality businesses, educational institutions, and manufacturers — at every stage of growth.
Our Team
Edward
Director
Edward brings a wealth of experience in corporate video production, always staying ahead of trends and ensuring creative solutions that perfectly meet clients’ briefs. With an expert eye for what works, he’s passionate about delivering top-quality results. His continual investment in the latest equipment guarantees we’re using the most advanced technology—though we all know his love for new tech plays a part too!
Beckie
Project Manager
Beckie is the driving force behind our production company, ensuring everything runs smoothly from start to finish. With expertise in project management, she oversees photo and video shoots, coordinates teams, and keeps the administration seamless. Beckie also plays a key role in business development and uses her marketing experience to help clients achieve the best results on their projects.