Marketing is the secret ingredient that helps the hospitality industry attract tourists, even when the holiday season is far away. Video marketing, in particular, helps attract more tourists, given its engaging nature. With dreamy videos of scenic landscapes and sneak peeks of adventurous journeys, you can capture any tourist’s attention.
While anyone and everyone can do video marketing, not everyone can get the best out of it. If you are looking to gain the most out of your video marketing strategies, here are a few tips to help you out.
Make Use of Social Media
The world we live in has shrunk into a global village, all thanks to social media. Millions of people, all reachable, right at the tips of your finger. If you want more of these people to engage with your posts, try platforms with the greatest reach.
According to Forbes, you can reach about 25% of the world population through Facebook. Instagram, Twitter, and YouTube are not much far behind when reaching a healthy audience. Pick wisely and see your business thrive.
Keep It Short
Not everyone has the attention span to sit through a 3-minute video. It is best to keep your marketing videos short and to the point. If you want to advertise ten different features or services your business offers, try dividing them into two to four other videos instead of one longer one.
Furthermore, it is recommended to include the key content of your video in the first 10-15 seconds, and that could make all the difference. Remember that you must advertise your key marketing features within this timeframe.
Use Call-To-Action Buttons
Now that you have lured in tourists with your attractive video advertisements don’t just let them go away. Make sure that your videos are accompanied by call-to-action buttons so that your views turn into engagements.
As crucial as call-to-action buttons are, 70% of business websites don’t use them at all. Don’t be one of those that are missing out on this essential feature. Call-to-action buttons will turn your views into engagements and your engagements into potential customers. What more does one want for their business?
Show People What They Want
Video marketing can be very effective when done right. Use your videos wisely and uniquely, and you’ll find yourself attracting a huge crowd. One of the best ways to get the most out of your videos is by using them to show people what they want to see.
When people are looking for a holiday, they do not want to know about the costs and risks that they might encounter. So keep those elements out of your videos. Instead, show them beautiful landscapes, exhilarating adventures, and the unique activities they can indulge in.
Gone are the days when you had to use your words to attract an audience. We are living in an age where video marketing holds the key to increased conversions. With a little extra effort, you can improve your engagements by a long shot. While it may take a little time and financial investment, it will prove to be worth it. If you’d like to see how we can help with your business in Hospitality, check out our dedicated webpage here.